![]() ![]() ![]() So we wait to see when Apple might become the biggest challenge to an industry beset by existential challenges. "I think Apple is the biggest competitive risk that Tesla face." The two have been the object of merger speculation, but Munster thinks a merger could never work as each is unrelenting when it comes to control of any product with their name on it. Munster suspects that Apple would easily hurt traditional automakers, facing its only really interesting battle in its own backyard. What keeps tech companies awake at night is growth." "It's orders of magnitude larger than anything Apple's gone after before. ![]() Why would Apple want to get into the car business, an industry known for chewing through capital, often returning slim and uneven profits and generally hemmed in by federal regulations on one side and state dealer franchise laws on the other? "The addressable market," says Munster without missing a beat.
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